Kraft Foods Inc. Orders Up Healthier Snacks Amid Sales Skid,
Changing Demand
08-22-2004 10:20 AM

NORTHFIELD, Ill. -- These are the times that try cookie makers' sales.

A diet heavy on Oreos, macaroni and cheese, Oscar Mayer hot dogs and
Philadelphia Cream Cheese, washed down by Maxwell House coffee and
Kool-Aid, has fattened the bottom line for years at Kraft Foods Inc.
But now the nation's largest food manufacturer is moving to cut back
on some of its indulgences.

Growing obesity, the popularity of low-carbohydrate diets and worries
about potentially artery-clogging trans fats all have combined to hurt
sales at the company,

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