"Are you over 30 and over weight?"

"Are you over 30 and over-weight?"
"Then look in the mirror..."

This was the way an ad started out. I was able to fit in a NordicTrack
session in between clients this morning and was watching daytime
television (something I very, very rarely do.) I was caught by this
commercial: were they going to actually SAY that the person in the
mirror had some responsibility for being over-weight?

No, of course not. They wanted you to look in the mirror to see your
fat belly so you could understand it was a cortisol response to be
blamed. In fact, they specifically said, "it's not your fault." Buy
this product and you can tame the cortisol response.

Sigh. For a moment there... well, I thought maybe they were on to
something.

Dally, who couldn't look in the mirror because she was NordicTracking