Low-carb trend transforms breakfast

http://www.detnews.com/2004/business.../b03-30101.htm

What caught my attention (regardless of breakfast) was the last sentence
- a new place to buy Atkins bread... no longer will I have to drive 1/2
hr to the closest health food store that carries it (which, fortunately,
is close to one of the malls I frequent). Oh, of course there is the
obligatory "doesn't work" note from the dietitian, although it's a
slight change of tune - she avoids the word dangerous.

Lee

------------

Low-carb trend transforms breakfast marketing
Holiday Inn changes menu while 7-Eleven offers Atkins line


The low-carb mania that has transformed the look of America’s lunch and
dinner tables suddenly is infiltrating the breakfast nook.

Or, at least, how breakfast in America is being marketed.

Holiday Inn — which serves more than 25 million breakfasts a year —
plans to provide a low-carb breakfast menu. And this spring, breakfast
giant Denny’s will reconfigure its menu to promote its low-carb items —
about half of which are served at breakfast.

These moves come shortly after 7-Eleven introduced its own line of
Atkins products — complete with low-carb breakfast bars.

While January is always a boom time for the diet world, few
nutritionists can recall a diet boom with as wide-ranging a grip on
American culture as the low-carb craze unleashed by the Atkins diet.
About one in four Americans have tried a low-carb diet. Sales of
low-carb products are expected to pass $15 billion this year.

Some doubt that’s money well spent. “Americans continue to look for the
magic bullet — but it’s not there,” warns Hope Warshaw, a dietitian and
author of “Eat Out, Eat Right.” “Low-carb diets only work very, very
short term.”

But consumers are embracing them — even at breakfast. And breakfast
specialists are responding:

* Holiday Inn. On Monday, all 1,000 Holiday Inns nationwide will roll
out a “Low-Carb Inspirations” breakfast menu. While the menu is still
being developed, two initial items will be a South of the Border skillet
with 8 grams of carbohydrates and a Complete Omelet with 7 grams.

The motivation for the menu was that guests kept ordering breakfast
items with low-carb substitutions. “We’re convinced that Atkins isn’t a
fad,” says Mark Snyder, Holiday Inn senior vice president of brand
management.

Next month, all 1,300 Holiday Inn Express motels will begin promoting
carrot-walnut muffins with 9 carb grams at their breakfast bars, says
Jenifer Ziegler, senior vice president of Holiday Inn Express.

* Denny’s. In mid-April, all 1,645 domestic Denny’s restaurants will add
special menu sections denoting low-carb items.

* 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this
week began selling 50 Atkins products, including Atkins Morning Start
Bars ($1.59) and Atkins’ multigrain bread ($4.69).

Some doubt that?s money well spent. ?Americans continue to look for the
magic bullet ? but it?s not there,? warns Hope Warshaw, a dietitian and
author of ?Eat Out, Eat Right.? ?Low-carb diets only work very, very
short term.?

ARGHHHH!!! Why does every article on Atkins I see have to quote one
of these dogmatic fools?

"Lee B." wrote:

http://www.detnews.com/2004/business.../b03-30101.htm

What caught my attention (regardless of breakfast) was the last sentence
- a new place to buy Atkins bread... no longer will I have to drive 1/2
hr to the closest health food store that carries it (which, fortunately,
is close to one of the malls I frequent). Oh, of course there is the
obligatory "doesn't work" note from the dietitian, although it's a
slight change of tune - she avoids the word dangerous.

Lee

------------

Low-carb trend transforms breakfast marketing
Holiday Inn changes menu while 7-Eleven offers Atkins line

The low-carb mania that has transformed the look of America’s lunch and
dinner tables suddenly is infiltrating the breakfast nook.

Or, at least, how breakfast in America is being marketed.

Holiday Inn — which serves more than 25 million breakfasts a year —
plans to provide a low-carb breakfast menu. And this spring, breakfast
giant Denny’s will reconfigure its menu to promote its low-carb items —
about half of which are served at breakfast.

These moves come shortly after 7-Eleven introduced its own line of
Atkins products — complete with low-carb breakfast bars.

While January is always a boom time for the diet world, few
nutritionists can recall a diet boom with as wide-ranging a grip on
American culture as the low-carb craze unleashed by the Atkins diet.
About one in four Americans have tried a low-carb diet. Sales of
low-carb products are expected to pass $15 billion this year.

Some doubt that’s money well spent. “Americans continue to look for the
magic bullet — but it’s not there,” warns Hope Warshaw, a dietitian and
author of “Eat Out, Eat Right.” “Low-carb diets only work very, very
short term.”

But consumers are embracing them — even at breakfast. And breakfast
specialists are responding:

* Holiday Inn. On Monday, all 1,000 Holiday Inns nationwide will roll
out a “Low-Carb Inspirations” breakfast menu. While the menu is still
being developed, two initial items will be a South of the Border skillet
with 8 grams of carbohydrates and a Complete Omelet with 7 grams.

The motivation for the menu was that guests kept ordering breakfast
items with low-carb substitutions. “We’re convinced that Atkins isn’t a
fad,” says Mark Snyder, Holiday Inn senior vice president of brand
management.

Next month, all 1,300 Holiday Inn Express motels will begin promoting
carrot-walnut muffins with 9 carb grams at their breakfast bars, says
Jenifer Ziegler, senior vice president of Holiday Inn Express.

* Denny’s. In mid-April, all 1,645 domestic Denny’s restaurants will add
special menu sections denoting low-carb items.

* 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this
week began selling 50 Atkins products, including Atkins Morning Start
Bars ($1.59) and Atkins’ multigrain bread ($4.69).

I wish you'd inform the 7-Eleven's I've been to in this area.
Maybe not all of them are doing this? Or it is slowly spreading
to various locations? I went to the nearest one again yesterday.
No signs, no products. :-(
--
Jean B.

Yeah, mine either. Looking around the 7-11 closest to me, I honestly
don't know where they'd even put Atkins bread, which I've always found
frozen in the health food stores. Maybe they could fit a few loaves in
with the ice cream.

I did notice that my 7-11 is now carrying Atkins chips, although they
are charging 50 cents more for them than the CVS up the road, but if I
have the munchies it's definitely easier to get in and out of the 7-11
and it's on my way home. They also had a product called "Carb Slim" ,
described as candy bites with zero carbs (total 14 Gm CHO - 6 GM fiber
- 8 GM Erythiritol). There's a note on the front "this product does not
cause digestive upset". I gotta say, they are pretty good.

Actually what amazes me is the sudden influx of LC foods in my local
Safeway and Shoppers.

Lee

"Jean B." wrote:

I wish you'd inform the 7-Eleven's I've been to in this area.
Maybe not all of them are doing this? Or it is slowly spreading
to various locations? I went to the nearest one again yesterday.
No signs, no products. :-(
--
Jean B.

"Lee B." wrote:

Yeah, mine either. Looking around the 7-11 closest to me, I honestly
don't know where they'd even put Atkins bread, which I've always found
frozen in the health food stores. Maybe they could fit a few loaves in
with the ice cream.

I did notice that my 7-11 is now carrying Atkins chips, although they
are charging 50 cents more for them than the CVS up the road, but if I
have the munchies it's definitely easier to get in and out of the 7-11
and it's on my way home. They also had a product called "Carb Slim" ,
described as candy bites with zero carbs (total 14 Gm CHO - 6 GM fiber
- 8 GM Erythiritol). There's a note on the front "this product does not
cause digestive upset". I gotta say, they are pretty good.

Actually what amazes me is the sudden influx of LC foods in my local
Safeway and Shoppers.

Lee

Haven't seen the CarbSlims there. I have gotten those at our
little HFS though, and rather like the caramel ones. I think the
peanut ones pale in flavor compared to other things.

BTW, here in Massachusetts, I was surprised to find loaves of
three types of Atkins bread on the shelf near the store's bakery
products. I found these totally by mistake when I was looking
everywhere to see if said store even carried ANY Sara Lee items
(which it appears not to).

--
Jean B.

On Sat, 10 Jan 2004 18:53:07 -0500, "Jean B." wrote:

* 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this
week began selling 50 Atkins products, including Atkins Morning Start
Bars ($1.59) and Atkins’ multigrain bread ($4.69).

I wish you'd inform the 7-Eleven's I've been to in this area.
Maybe not all of them are doing this? Or it is slowly spreading
to various locations? I went to the nearest one again yesterday.
No signs, no products. :-(

It's here in San Diego, CA, but we're always been a test market. I
suspect it's a slow rollout, starting here, and in other test market
regions, and moving out from there.

Karen Rodgers

**********
Windbourne, folk singers of the future
http://www.windbourne.com/
remove "_rice_" from my email address
**********

Karen Rodgers wrote:

On Sat, 10 Jan 2004 18:53:07 -0500, "Jean B." wrote:

* 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this
week began selling 50 Atkins products, including Atkins Morning Start
Bars ($1.59) and Atkins’ multigrain bread ($4.69).

I wish you'd inform the 7-Eleven's I've been to in this area.
Maybe not all of them are doing this? Or it is slowly spreading
to various locations? I went to the nearest one again yesterday.
No signs, no products. :-(

It's here in San Diego, CA, but we're always been a test market. I
suspect it's a slow rollout, starting here, and in other test market
regions, and moving out from there.

Karen Rodgers

Then I'll try to hold off looking again. Might as well not waste
time and gas.

--
Jean B.