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Old May 6th, 2008, 11:11 AM posted to alt.support.diet.low-carb
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Default adsense

Google uses its search technology to serve ads based on website
content, the user's geographical location, and other factors. Those
wanting to advertise with Google's targeted ad system may sign up
through AdWords. AdSense has become a popular method of placing
advertising on a website because the ads are less intrusive than most
banners, and the content of the ads is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the
advertisements into a participating site. If it is included on a site
which has not yet been crawled by the Mediabot, it will temporarily
display advertisements for charitable causes known as public service
announcements (PSAs). (The Mediabot is a separate crawler from the
Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content. AdSense has been
particularly important for delivering advertising revenue to small
sites that do not have the resources for developing advertising sales
programs and salespeople. To fill a site with ads that are relevant to
the topics discussed, webmasters implement a brief script on the
sites' pages. Sites that are content rich have been very successful
with this advertising program, as noted in a number of publisher case
studies on the AdSense site.

Some webmasters work hard to maximize their own AdSense income. They
do this in three ways:

1. They use a wide range of traffic generating techniques including
but not limited to online advertising.
2. They build valuable content on their sites which attracts
AdSense ads which pay out the most when they get clicked.
3. They use copy on their websites that encourage clicks on ads.
Note that Google prohibits people from using phrases like "Click on my
AdSense ads" to increase click rates. Phrases accepted are "Sponsored
Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn
has a complex pricing model based on a Vickrey second price auction,
in that it commands an advertiser to submit a sealed bid (not
observable by competitors). Additionally, for any given click
received, advertisers only pay one bid increment above the second-
highest bid.
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