Low Carb Coke is Coming. Huh?

Saw on the news that Coke is coming out with a "low(er) carb coke.
It's suppose to be half the carbs of regular coke I guess. Are they
stupid? Wouldn't it be about 18 carbs per 12 ounces that way? Just
smack a trendy "ZERO CARBS" on the Diet Coke cans and be done with it.
Pepsi is following suit, of course.

Scott

yea ... what if the intellectual giants in their marketing department made
zero carbs WITH splenda!

But I guess that is too much to ask for.

Placid


"Skaught" wrote in message
om...
Saw on the news that Coke is coming out with a "low(er) carb coke.
It's suppose to be half the carbs of regular coke I guess. Are they
stupid? Wouldn't it be about 18 carbs per 12 ounces that way? Just
smack a trendy "ZERO CARBS" on the Diet Coke cans and be done with it.
Pepsi is following suit, of course.

Scott

Skaught wrote:

Saw on the news that Coke is coming out with a "low(er) carb coke.
It's suppose to be half the carbs of regular coke I guess. Are they
stupid? Wouldn't it be about 18 carbs per 12 ounces that way? Just
smack a trendy "ZERO CARBS" on the Diet Coke cans and be done with it.
Pepsi is following suit, of course.

Scott

It's kind of funny, though, because the traditional "diet coke" is already
low-carb. Yeah it uses aspartame and aspartame is evil and all that,
but it's low in carbohydrates, it's just not advertised as such. I don't
drink soda pop, as it is, in my opinion (may I say this?) junk food, but
YMMV. I wouldn't be surprised if, in the future, the Coca-cola company
started to make some concoction with splenda or something like it. They're
usually pretty quick to be on the ball with trends.

CM
--
The post you just read, unless otherwise noted, is strictly my opinion
and experience. Please interpret accordingly.

On 4/20/2004 11:14 AM, Crafting Mom wrote:
Skaught wrote:


Saw on the news that Coke is coming out with a "low(er) carb coke.
It's suppose to be half the carbs of regular coke I guess. Are they
stupid? Wouldn't it be about 18 carbs per 12 ounces that way? Just
smack a trendy "ZERO CARBS" on the Diet Coke cans and be done with it.
Pepsi is following suit, of course.

Scott


It's kind of funny, though, because the traditional "diet coke" is already
low-carb. Yeah it uses aspartame and aspartame is evil and all that,
but it's low in carbohydrates, it's just not advertised as such. I don't
drink soda pop, as it is, in my opinion (may I say this?) junk food, but
YMMV. I wouldn't be surprised if, in the future, the Coca-cola company
started to make some concoction with splenda or something like it. They're
usually pretty quick to be on the ball with trends.

CM
I understand that it is positioned as "mid-carb" -- lower than regular.
It's for folks that won't do diet.

--
jmk in NC

I suspect JC would say "if they won't DO diet, they don't deserve to be
thin" ;-)

"jmk" wrote in message
...
On 4/20/2004 11:14 AM, Crafting Mom wrote:
Skaught wrote:


Saw on the news that Coke is coming out with a "low(er) carb coke.
It's suppose to be half the carbs of regular coke I guess. Are they
stupid? Wouldn't it be about 18 carbs per 12 ounces that way? Just
smack a trendy "ZERO CARBS" on the Diet Coke cans and be done with it.
Pepsi is following suit, of course.

Scott


It's kind of funny, though, because the traditional "diet coke" is
already
low-carb. Yeah it uses aspartame and aspartame is evil and all that,
but it's low in carbohydrates, it's just not advertised as such. I
don't
drink soda pop, as it is, in my opinion (may I say this?) junk food, but
YMMV. I wouldn't be surprised if, in the future, the Coca-cola company
started to make some concoction with splenda or something like it.
They're
usually pretty quick to be on the ball with trends.

CM
I understand that it is positioned as "mid-carb" -- lower than regular.
It's for folks that won't do diet.

--
jmk in NC

In article ,
PlacidBull wrote:
yea ... what if the intellectual giants in their marketing department made
zero carbs WITH splenda!

But I guess that is too much to ask for.

Probably too expensive. Cost is what switched them from
cane sugar to corn syrup.


Chuck Demas

--
Eat Healthy | _ _ | Nothing would be done at all,
Stay Fit | @ @ | If a man waited to do it so well,
Die Anyway | v | That no one could find fault with it.
| \___/ | http://world.std.com/~cpd

"jmk" wrote in message
...
I understand that it is positioned as "mid-carb" -- lower than regular.
It's for folks that won't do diet.

It seems a new market is opening for these. For instance, in France, Danone
is now selling yogourts with -25% sugar and +20% fruits (and normal fat
content). They're not really marketed as diet products, but rather as
health/gourmet food. I mean, at a constant price, I would rather have fruits
than sugar for my money It's targetted at people who do not like their
food to taste like syrup (my girlfriend is like this for instance), but
don't mind some sugar in their food.
Do they replace some of the carb in this coke with a sweetener? Or do you
actually get a coke that tastes less sweet? If the later, that's actually a
good thing, since it will train people not to expect all there food to taste
so sweet. Now, if they could make a diet coke with only 2/3 or half the
aspartame, that would be interresting to taste...

Lictor quoth:
It seems a new market is opening for these. For instance, in France, Danone
is now selling yogourts with -25% sugar and +20% fruits (and normal fat
content). They're not really marketed as diet products, but rather as
health/gourmet food. I mean, at a constant price, I would rather have fruits
than sugar for my money It's targetted at people who do not like their
food to taste like syrup (my girlfriend is like this for instance), but
don't mind some sugar in their food.

That reminds me of the fact that my mother, who doesn't eat lower carb,
recommended the low-sugar jams from Smuckers to me. She says they taste
more like the fruit and chooses them for their taste.

Priscilla

"jmk" wrote in message
...

I understand that it is positioned as "mid-carb" -- lower than regular.
It's for folks that won't do diet.


Yeah, that's my understanding, too. Many people like the idea of cutting
back on sugar (and/or carbs), but don't like the taste of traditional "diet"
soft drinks. Having *some* sugar will make a dramatic improvement in taste
and mouth-feel. I would hate to see people get the idea they can consume
this new offering with impunity, but if someone is going to drink a Coke,
something with half the sugar is at least a step in the right direction.

I actually think this is a good line of thinking, to shoot for moderation.
The "all or nothing" attitude is probably the single biggest cause of diet
failure. For someone who *really* loves drinking Coke and doesn't find Diet
Coke acceptable, looking out on their life and thinking, "I can never have
Coke again," has got to be pretty discouraging. Thinking, "I can't drink
Coke every day, but I can have a Coke every now and then," has got to make a
diet more sustainable (for someone who loves Coke). And being able to
think, "I can have a reduced-sugar Coke every now and then," is a more
sustainable plan than "never again," yet a bit healthier than just drinking
the regular Coke.

But of course it's all a matter of what an individual does with this new
product. If they figure, "Hmm, half the sugar, so I can drink twice as
much," obviously there won't be any health benefit. Even scarier is the
prospect of people who will think (and no doubt some WILL), "Hmm, half the
sugar, so I can drink all I want!"

Reb

******************
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Eat less spam to talk to me.

"Reb" wrote in message
news:6tdhc.34728$yD1.100168@attbi_s54...
But of course it's all a matter of what an individual does with this new
product. If they figure, "Hmm, half the sugar, so I can drink twice as
much," obviously there won't be any health benefit.

That's what a bunch of people did on low fat, sugar free or general diet
food.

Even scarier is the
prospect of people who will think (and no doubt some WILL), "Hmm, half the
sugar, so I can drink all I want!"

That's also what many people do. Like all these people who will have a Big
Mac, XL French fries with mayonnaise, a sundae and a *diet* coke. Somehow,
their brain is wired in such a way that the diet coke is supposed to turn
the whole meal into a diet meal.

But it's still a good thing for the rest of the people Especially if the
lower carb content also means it tastes less sweet, that would be a good
thing for educating kids not to eat syrup.