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Low-carb trend transforms breakfast
http://www.detnews.com/2004/business.../b03-30101.htm
What caught my attention (regardless of breakfast) was the last sentence - a new place to buy Atkins bread... no longer will I have to drive 1/2 hr to the closest health food store that carries it (which, fortunately, is close to one of the malls I frequent). Oh, of course there is the obligatory "doesn't work" note from the dietitian, although it's a slight change of tune - she avoids the word dangerous. Lee ------------ Low-carb trend transforms breakfast marketing Holiday Inn changes menu while 7-Eleven offers Atkins line The low-carb mania that has transformed the look of America’s lunch and dinner tables suddenly is infiltrating the breakfast nook. Or, at least, how breakfast in America is being marketed. Holiday Inn — which serves more than 25 million breakfasts a year — plans to provide a low-carb breakfast menu. And this spring, breakfast giant Denny’s will reconfigure its menu to promote its low-carb items — about half of which are served at breakfast. These moves come shortly after 7-Eleven introduced its own line of Atkins products — complete with low-carb breakfast bars. While January is always a boom time for the diet world, few nutritionists can recall a diet boom with as wide-ranging a grip on American culture as the low-carb craze unleashed by the Atkins diet. About one in four Americans have tried a low-carb diet. Sales of low-carb products are expected to pass $15 billion this year. Some doubt that’s money well spent. “Americans continue to look for the magic bullet — but it’s not there,” warns Hope Warshaw, a dietitian and author of “Eat Out, Eat Right.” “Low-carb diets only work very, very short term.” But consumers are embracing them — even at breakfast. And breakfast specialists are responding: * Holiday Inn. On Monday, all 1,000 Holiday Inns nationwide will roll out a “Low-Carb Inspirations” breakfast menu. While the menu is still being developed, two initial items will be a South of the Border skillet with 8 grams of carbohydrates and a Complete Omelet with 7 grams. The motivation for the menu was that guests kept ordering breakfast items with low-carb substitutions. “We’re convinced that Atkins isn’t a fad,” says Mark Snyder, Holiday Inn senior vice president of brand management. Next month, all 1,300 Holiday Inn Express motels will begin promoting carrot-walnut muffins with 9 carb grams at their breakfast bars, says Jenifer Ziegler, senior vice president of Holiday Inn Express. * Denny’s. In mid-April, all 1,645 domestic Denny’s restaurants will add special menu sections denoting low-carb items. * 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this week began selling 50 Atkins products, including Atkins Morning Start Bars ($1.59) and Atkins’ multigrain bread ($4.69). |
#2
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Low-carb trend transforms breakfast
Some doubt that?s money well spent. ?Americans continue to look for the magic bullet ? but it?s not there,? warns Hope Warshaw, a dietitian and author of ?Eat Out, Eat Right.? ?Low-carb diets only work very, very short term.? ARGHHHH!!! Why does every article on Atkins I see have to quote one of these dogmatic fools? |
#3
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Low-carb trend transforms breakfast
"Lee B." wrote:
http://www.detnews.com/2004/business.../b03-30101.htm What caught my attention (regardless of breakfast) was the last sentence - a new place to buy Atkins bread... no longer will I have to drive 1/2 hr to the closest health food store that carries it (which, fortunately, is close to one of the malls I frequent). Oh, of course there is the obligatory "doesn't work" note from the dietitian, although it's a slight change of tune - she avoids the word dangerous. Lee ------------ Low-carb trend transforms breakfast marketing Holiday Inn changes menu while 7-Eleven offers Atkins line The low-carb mania that has transformed the look of America’s lunch and dinner tables suddenly is infiltrating the breakfast nook. Or, at least, how breakfast in America is being marketed. Holiday Inn — which serves more than 25 million breakfasts a year — plans to provide a low-carb breakfast menu. And this spring, breakfast giant Denny’s will reconfigure its menu to promote its low-carb items — about half of which are served at breakfast. These moves come shortly after 7-Eleven introduced its own line of Atkins products — complete with low-carb breakfast bars. While January is always a boom time for the diet world, few nutritionists can recall a diet boom with as wide-ranging a grip on American culture as the low-carb craze unleashed by the Atkins diet. About one in four Americans have tried a low-carb diet. Sales of low-carb products are expected to pass $15 billion this year. Some doubt that’s money well spent. “Americans continue to look for the magic bullet — but it’s not there,” warns Hope Warshaw, a dietitian and author of “Eat Out, Eat Right.” “Low-carb diets only work very, very short term.” But consumers are embracing them — even at breakfast. And breakfast specialists are responding: * Holiday Inn. On Monday, all 1,000 Holiday Inns nationwide will roll out a “Low-Carb Inspirations” breakfast menu. While the menu is still being developed, two initial items will be a South of the Border skillet with 8 grams of carbohydrates and a Complete Omelet with 7 grams. The motivation for the menu was that guests kept ordering breakfast items with low-carb substitutions. “We’re convinced that Atkins isn’t a fad,” says Mark Snyder, Holiday Inn senior vice president of brand management. Next month, all 1,300 Holiday Inn Express motels will begin promoting carrot-walnut muffins with 9 carb grams at their breakfast bars, says Jenifer Ziegler, senior vice president of Holiday Inn Express. * Denny’s. In mid-April, all 1,645 domestic Denny’s restaurants will add special menu sections denoting low-carb items. * 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this week began selling 50 Atkins products, including Atkins Morning Start Bars ($1.59) and Atkins’ multigrain bread ($4.69). I wish you'd inform the 7-Eleven's I've been to in this area. Maybe not all of them are doing this? Or it is slowly spreading to various locations? I went to the nearest one again yesterday. No signs, no products. :-( -- Jean B. |
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Low-carb trend transforms breakfast
Yeah, mine either. Looking around the 7-11 closest to me, I honestly
don't know where they'd even put Atkins bread, which I've always found frozen in the health food stores. Maybe they could fit a few loaves in with the ice cream. I did notice that my 7-11 is now carrying Atkins chips, although they are charging 50 cents more for them than the CVS up the road, but if I have the munchies it's definitely easier to get in and out of the 7-11 and it's on my way home. They also had a product called "Carb Slim" , described as candy bites with zero carbs (total 14 Gm CHO - 6 GM fiber - 8 GM Erythiritol). There's a note on the front "this product does not cause digestive upset". I gotta say, they are pretty good. Actually what amazes me is the sudden influx of LC foods in my local Safeway and Shoppers. Lee "Jean B." wrote: I wish you'd inform the 7-Eleven's I've been to in this area. Maybe not all of them are doing this? Or it is slowly spreading to various locations? I went to the nearest one again yesterday. No signs, no products. :-( -- Jean B. |
#5
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Low-carb trend transforms breakfast
"Lee B." wrote:
Yeah, mine either. Looking around the 7-11 closest to me, I honestly don't know where they'd even put Atkins bread, which I've always found frozen in the health food stores. Maybe they could fit a few loaves in with the ice cream. I did notice that my 7-11 is now carrying Atkins chips, although they are charging 50 cents more for them than the CVS up the road, but if I have the munchies it's definitely easier to get in and out of the 7-11 and it's on my way home. They also had a product called "Carb Slim" , described as candy bites with zero carbs (total 14 Gm CHO - 6 GM fiber - 8 GM Erythiritol). There's a note on the front "this product does not cause digestive upset". I gotta say, they are pretty good. Actually what amazes me is the sudden influx of LC foods in my local Safeway and Shoppers. Lee Haven't seen the CarbSlims there. I have gotten those at our little HFS though, and rather like the caramel ones. I think the peanut ones pale in flavor compared to other things. BTW, here in Massachusetts, I was surprised to find loaves of three types of Atkins bread on the shelf near the store's bakery products. I found these totally by mistake when I was looking everywhere to see if said store even carried ANY Sara Lee items (which it appears not to). -- Jean B. |
#6
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Low-carb trend transforms breakfast
On Sat, 10 Jan 2004 18:53:07 -0500, "Jean B." wrote:
* 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this week began selling 50 Atkins products, including Atkins Morning Start Bars ($1.59) and Atkins’ multigrain bread ($4.69). I wish you'd inform the 7-Eleven's I've been to in this area. Maybe not all of them are doing this? Or it is slowly spreading to various locations? I went to the nearest one again yesterday. No signs, no products. :-( It's here in San Diego, CA, but we're always been a test market. I suspect it's a slow rollout, starting here, and in other test market regions, and moving out from there. Karen Rodgers ********** Windbourne, folk singers of the future http://www.windbourne.com/ remove "_rice_" from my email address ********** |
#7
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Low-carb trend transforms breakfast
Karen Rodgers wrote:
On Sat, 10 Jan 2004 18:53:07 -0500, "Jean B." wrote: * 7-Eleven. The convenience store chain, with 5,800 U.S. locations, this week began selling 50 Atkins products, including Atkins Morning Start Bars ($1.59) and Atkins’ multigrain bread ($4.69). I wish you'd inform the 7-Eleven's I've been to in this area. Maybe not all of them are doing this? Or it is slowly spreading to various locations? I went to the nearest one again yesterday. No signs, no products. :-( It's here in San Diego, CA, but we're always been a test market. I suspect it's a slow rollout, starting here, and in other test market regions, and moving out from there. Karen Rodgers Then I'll try to hold off looking again. Might as well not waste time and gas. -- Jean B. |
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