5 Secret to Effective Pay Per Click Advertising

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5 Secret to Effective Pay Per Click Advertising

Yes, pay per click advertising will cost you but if you do it right, it
should make you money. If you are running pay per click advertising
campaign and more money is going out than coming in, something is not
right. Here are 5 steps to targeting the right keywords and minimizing
costs.

Are your keywords too broad?

Let's just say you have developed an amazing diet drink that is safe,
effective, tasty and will guarantee that people will lose 15 lbs in 30
days. You know you have a product that is a winner and are excited
about marketing it on the World Wide Web. However, you are relatively
new to the Web and pick keywords that are too general and expensive
like 'dieting' or 'weight loss'. Not only are you perhaps disappointed
by your PPC advertising results but it will likely be draining your
bank account. This is why niche keywords are so important. Look at
bidding on keywords such as 'weight loss supplement' or 'weight loss
drink'. Go to Overture or Word Tracker and find keywords that are more
niche oriented and not so competitive.
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