The First and Only Low Carb Cafe In The Country Will Open in Beverly Hills, CA This January

The First and Only Low Carb Cafe In The Country Will Open in Beverly Hills,
CA This January
BEVERLY HILLS, Calif., Dec. 29 /PRNewswire/ --

BEVERLY HILLS, Calif., Dec. 29 /PRNewswire/ -- In the last year, 50 million
Americans have at least tried low carb diets such as Atkins and now it may
be a lot easier to stay on those diets. Pure Foods Co-Executive Chefs
Stephanie Goldfarb, who has worked for Halle Berry and Marcus Allen and
Co-Executive Chef Marissa Mitchell who has worked for Quentin Tarantino and
Cameron Crowe will open Pure Foods Low Carb Cafe in mid January at 350 North
Canon Drive in Beverly Hills. The duo has created a menu with over 15 low
carb lunch and dinner items. The cafe's signature dessert is a low carb
brownie topped with Atkins low carb vanilla ice cream, Atkins low carb
chocolate sauce and cool whip with 6 net carbs. Each menu item will list the
number of net carbs. Pure Foods, LLC will roll this concept out in several
Southern California cities at the same time as they expand their low carb
retail stores and introduce a line of low carb desserts, low carb pizza
crisps(TM) and low carb ice creams in mid February 2004 to supermarkets and
low carb retail stores Nationally. The average Pure Foods Low Carb Cafe will
be 800 square feet and offer their low carb menu via counter service. The
cafes will serve only non-alcoholic low carb beverages. The expansion into
low carb cafes comes at a time carb conscious consumers are cutting back on
restaurant visits because they can't find low-carb meals they want.

"We are making it easier not to cheat" said Brad Saltzman, Co-Founder of
Pure Foods, LLC. "No bread, no potatoes, no potato chips -- all the things I
used to love to eat, I just don't eat anymore," said Saltzman, who lost 25
lbs on the Atkins Diet. Pure Foods, LLC is a privately held Beverly Hills
based company with low carb retail stores in Santa Monica and Beverly Hills,
CA with 12 California locations opening in 2004.

Nearly one in four Americans -- inspired by the wildly popular Atkins diet
plan -- are at least testing low-carb diets. According to a recent CNN
report, 25 million people in the United States are currently practicing the
Atkins Diet. Sales of all low-carb products are expected to pass $15 billion
this year. Pure Foods web site is http://www.purefoods.com/ .

For further information, please contact: Shawn Weiss of Pure Foods,
+1-310-285-3651.

Pure Foods
CONTACT: Shawn Weiss of Pure Foods, +1-310-285-3651

Web site: http://www.purefoods.com/


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